Create a Diverse Techforce With More Women and Deliver Success!

WinMax Blog Team

07 June 2020

"Investing in women's lives is an investment in sustainable development, in human rights, in future generations - and consequently in our own long-term national interests." - Liya Kebede


Did you know? As per some recent research conducted by Small Business Trends, women held only 20 percent of all the jobs in technology in 2018. Just this simple statistic helps you gauge the proportion of men to women in technology. In the United States alone, the number of women in tech is fewer than it was 25 years ago. There are several reasons for this.

The first reason is that most women do not consider a career in technology. Having grown up with certain societal stereotypes, very few women can envision a career in the technology industry. Technology staffing and talent management companies also need to keep the need for diversity in mind. Most of these companies function according to the requirements of their clients. However, initiating dialogue regarding the benefits of hiring more women can make a difference. Finally, women who do enter the technology industry end up dropping out of the workforce (nearly 56 percent!). This is because they aren’t paid enough or are not provided with challenging work. At the end of the day, there is a prevalent gender bias that prevents women from thriving in this industry. And guess what? It needs to go away. Let’s take a look at the top four benefits of having more women in technology:

1. Increased Profitability
There’s no denying that at the end of the day, it’s the numbers that matter. As per a 2015 study, if women were to dominate labor markets as much as men, it could add $28 trillion to the global annual GDP by 2025.

What’s more, this increase in revenue can be maximized if we see more women in top management positions in tech companies. If you are part of a technology staffing company, you can deliver a lot of value to your clients by helping them build teams that include women. Having women in leadership roles can also add more accountability and enforce better values. As per the research conducted in 2016, female leadership directly accounts for a 15 percent increase in profitability as well.

2. Create Awesome Marketable Products
Men and women in the workplace
Having a gender diverse tech team can also help in product development. Women are more likely to be responsible for household expenditures than men. In the United States, 73 percent of household expenses are controlled by women. This means that women can provide extremely valuable input on targeting the female audience.

For decades, businesses have run on common misconceptions regarding products developed for women. They believe that women will purchase any gadget if it comes in the color pink. This is a gross misunderstanding and completely defeats the concept of customer-centricity.

Given the nature of today’s market, your company can no longer afford to run on such assumptions. Instead, you must gain an in-depth understanding of what your audience wants, and the best way to do is to hire more women. Women can offer important consumer insight. This can help you develop and introduce products that are more marketableand thus, profitable. The bottom line is, if you can accurately identify with the customer, it will automatically increase your chances of success.

3. Better Soft Skills
Having technical skills is vital for a successful career. However, top management positions also require you to have excellent soft skills. You must be able to communicate properlywith your team. Other qualities, such as self-awareness, empathy, and leadership, are also very important. You must be emotionally intelligent. As per a 2016 study, women are better than men in several key areas of emotional intelligence. These include adaptability, emotional self-awareness, teamwork, conflict management, and empathy. These qualities are essential for leadership positions.

Thus, having women in top management positions will mean that your company is in good hands. They can assess situations, provide solutions, and ultimately, lead your company towards success. It is high time that talent management companies become aware of the potential of women in tech as well as other industries.

4. Innovative Solutions and Problem Solving
Having more women in technology will foster creativity and innovation. Men and women tend to think very differently. They also have varying backgrounds and experiences. This can aid in problem-solving as you get access to a variety of input. It can also help in producing innovative solutions. When you collaborate with people who think differently than you, it can promote creativity and innovation in the workplace. This approach is necessary for identifying and developing futuristic technology. Without this, organizations cannot hope to move forward.

Let’s Sum It Up
Men and women seated at a table
There’s a lot to be gained with more women contributing to the technology industry. If you take a trip through history, you will find several notable female contributors to technology, such as Dr. Shirley Jackson and Grace Hopper. Dr. Jackson’s groundbreaking research in subatomic particles led to many great inventions, such as the touch-tone telephone, caller ID technology, solar cells, and fiber optic cables. Ms. Hopper was helmed as a pioneer in computer programming who invented the first compiler, which is a program that translates programming code to machine language.

These are just a few examples of women in technology, but they prove one thing. Technology staffing and talent management companies need to revise their recruitment practices to target both men and women for tech jobs. Doing so can increase the profitability of the industry and open new avenues of advancement and success.

If you are looking to recruit female employees for your tech workforce or are looking for a job in a tech company, get in touch with us today. Our team holds 14 years of experience in staffing solutions and can help you work with the right company and vice versa. Visit us at WinMax Systems Corporation. You can also call us at 408 894 9000 or email us at

WinMax Blog Team

Founded in 2005, WinMax is an IT recruiting firm that specializes in connecting the best talents from the tech world to the right organization. As technology recruiters, we can help you find the right IT personnel possessing the skills, expertise, and values that reflect your organizational needs and goals.


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